“New Firm to Handle F.&.R.–Publix Deal”

Headline: “New Firm to Handle F.&.R.–Publix Deal”

Minneapolis — Stabilized bookings in all of the F. & R. key city houses is assured by the Publix-Northwest Theaters (Finkelstein & Ruben) deal, observes “The F. & R. Showmanship News” in commenting on the new arrangement. A new corporation is to handle the joint affairs of the two exhibiting forces under the deal.

Under terms of the arrangement, the Publix house under construction is placed in the hands of F. & R. and gives F. & R. first call on Paramount product tor the next 25 years. Publix retains a 50 per cent interest in the house it sponsored here, and in six St. Paul houses. In addition, the two arms plan an expansion program in this territory and will be partners in houses built, first of which is the theater under construction at Rochester, Minn.

William Hamm, of the local firm, is to be president of the new company to be formed in the deal. Sam Katz will be vice president, and each organization is to have equal representation on the board of directors.