Finkelstein & Ruben Closes Deal for Publix Alliance

Minneapolis — Negotiations have been completed in the deal which allies Northwest Theaters (Finkelstein & Ruben) with Paramount and Publix.

Under terms of the agreement, the Publix house under construction here, will be operated under Finkelstein & Ruben management.

The agreement assures F. & R. preference on Paramount service, and future development of the circuit will be participated in by Paramount and Publix.

Some months ago, Publix started construction of a 3,000-seat theater here, following disagreement between the circuit and Paramount. Previously at various times Publix had sought an interest in the chain, but without avail.

Rccentlv, the firm booked in a block of Paramount pictures on telegraphic instructions from Eddie Ruben in New York. The deal finally was closed by M. L. Finkelstein, who has just returned from New York.


Closing of the deal with F. & R. was confirmed yesterday at the Publix office.